Everyone knows that thousands of visitors who bought a product from you are valued much higher than a million people who did not make a purchase. In this article we will tell you in detail how an ideal product card should look like in an online store.
PRODUCT CARD OPTIMIZATION
Everyone knows that thousands of visitors who bought a product from you are valued much higher than a million people who did not make a purchase. In this article we will tell you in detail how an ideal product card in an online store should look like.
Why exactly on it should pay a lot of attention?
It’s very simple: the product card – it is the same as the product in a conventional store, but with one BUT: it can not be examined from all sides, touch, assess the size, etc. And in this regard, shopping on the Internet is very inferior to the usual. If the online store has no information about the product (or little of it), it will quickly become a problem for business. Such products will not buy, sales conversion will be very low.
So, how do you make your products want to buy?
Below we provide a checklist of 10 items, the implementation of which can bring you additional profits and customer loyalty.
1. Add images
What percentage of people will buy a product without even looking at it? That’s right, very few and only when absolutely necessary. So the first thing to do is to check all the images on the cards, viz:
– Check that the picture matches the product;
– Remove images of very poor quality, low resolution;
– Pictures should be scalable;
– They should not have logos of other companies on them, ideally the images should be your own;
– Just one picture in the card. Give the potential buyer a chance to look at the product from different angles.
Please note: in some niches, it is easier to show the features of the product than to write about them. Let’s say a girl wants to buy a small handbag in an online store, but can not decide on its size. Which image will help her more in her choice?
2. Expand your video content
Photos are always good, but videos can sell even better. Such an online store will more quickly gain the trust and loyalty of visitors and help you stand out among your competitors.
If you invest in creating videos, then as a bonus you will get an additional source of traffic to your site. This will positively affect the ranking of the site as a whole and increase the trust of Yandex and Google.
No money for professional video content? No problem. You can choose from a variety of formats that can be shot with an amateur camera:
3. Keep an eye on the content
It is believed that the optimal text for a product card is between 500 and 1000 characters. We will not argue, descriptions are important for an online store, but you should always start from what you sell. Agree, there is no need to write a long text for a store of nails or shovels. But if you sell complex or very expensive products, you cannot do without it. What text information can be placed?
– The correct name of the product/model/brand/series;
– General description (without “water”, describing unique benefits);
– Specification (color, weight, size, memory capacity and other characteristics);
– Price;
– Information about availability/quantity of the product;
– Methods of payment;
– Shipping information;
– Warranty terms.
This is not the whole list of what you can specify in the product card. Always proceed from the features of the product and the target audience.
4. Give customers the opportunity to leave a review or question in the product card
According to recent studies, about 77% of shoppers actively research reviews and look at product ratings before buying. And it’s better if they do it on your site rather than on a competitor’s site.
5. Commodity recommendations
One of the easiest ways to increase the average check is to advise to buy something to the main product or a different style of product. For example, when buying clothes, a customer may want:
– a bag;
– shoes;
– accessories.
In some niches can work well block with recommended products.
6. Notify you when an item is available for sale
Often there is a situation when a customer from a search comes to the page of a product that is currently out of stock. In order not to lose the visitor, we recommend adding a “Notify me when available” button.
7. Notify of price reductions
Another service that can be implemented on the product card is the “Notify price reduction” button. Not all customers are ready to buy a product at full price, many are waiting for sales to buy it already at a discount. If you organize various promotions in your online store, then do not miss the opportunity to inform them about it.
8. Possibility to add to favorites
This is one of the most common features in an online store. Everyone knows that purchases can be impulsive, and there are those that can be pondered for days to months. Therefore, it is important to provide an option to save a product that the user likes.
In the list of saved items, you can use 2 more chips:
-show notifications when selected items are low in stock;
-show discounts on the saved item.
9. Possibility to compare products
This function is used by almost all large online stores with a large assortment of products. You’ll agree that it’s much easier to choose something if you have a comparison table in front of you.
10. Offer bundled items
Another good idea to increase your average check and sales in general. Some companies simply form bundles of items to entice the customer, and some offer a discount for buying multiple items in one receipt.
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